In a market saturated with flashy smartphones that often carry hefty price tags, itel has carved out its space by offering budget-friendly devices that punch well above their weight. Tailored primarily for emerging markets, itel smartphones focus on delivering core functionality, dependable battery life, and simple elegance — all within a price bracket that remains accessible to a wide range of consumers.
Below, we examine five standout itel smartphones available under ₨25,000 in Pakistan, complete with their advantages and softly worded limitations — to give you a comprehensive picture before you invest.
1. itel S23 Plus – The Affordable All-Rounder
At just under ₨22,000, the itel S23 Plus stands as one of the brand’s most complete offerings. It sports a large 6.6-inch HD+ IPS display with a 90Hz refresh rate — a smooth visual treat rarely found in this budget tier. The 50MP primary camera captures sharp images in daylight, while the 8MP selfie shooter does a decent job for casual use. With 4GB RAM and 128GB storage, the device offers sufficient headroom for multitasking and storage expansion.
However, when tasked with demanding apps or gaming, some lag in processing speed can become apparent. This is more a result of the chipset (Unisoc T616) than any design oversight. For users seeking fluid performance in heavier tasks, expectations should remain grounded.
2. itel P55 – Simplicity and Utility in One Frame
The itel P55 is a reliable performer within its budget of around ₨19,999. It delivers on essentials: a 6.6-inch HD+ screen, solid 5,000mAh battery, and dual-SIM support. While it only offers a basic 8MP rear camera, the results in daylight are respectable.
Internally, it houses a modest Helio A22 processor and 4GB RAM, which are fine for everyday tasks such as messaging, video calls, and web browsing. But if you’re switching between multiple apps or attempting to game, visible sluggishness can creep in. The phone isn’t designed for high-load activities — it’s a daily driver for essential use.
3. itel P38 – Display-Centric with Great Storage
The itel P38 elevates itself through a Full HD+ display, a rarity at this price point. This alone gives it an edge for users who consume media or enjoy vibrant visuals. It runs on the Unisoc SC9863A chip and pairs 4GB RAM with 128GB internal storage, making it suitable for handling social media, casual games, and photo libraries.
However, while the 50MP camera is impressive on paper, performance in low-light conditions dips notably. The phone’s software interface also lacks the finesse of more refined systems, and occasional stutters may appear during transitions or app loading. Still, for those seeking a budget device that focuses on screen quality and storage, the P38 stands tall.
4. itel P46 – Built for Multitasking
Coming close to ₨23,500, the P46 brings a surprise: 6GB RAM, making it the most multitask-ready option in this list. It runs on the capable Unisoc T606 processor and includes 128GB of storage, giving it the advantage in memory-intensive tasks. The 13MP camera setup is modest but functional for quick captures, and the battery, over 5,000mAh, supports extended daily use with ease.
Its drawbacks? The HD+ display, while serviceable, lacks the sharpness found in FHD alternatives. Also, although it handles background apps better than others in its class, processing delays may still surface during extended gaming or video editing.
5. itel P55 Pro – The Flagship of Budget Territory
The P55 Pro is itel’s statement device in the sub-₨25K space. Priced close to ₨24,999, it features a Full HD+ display, a robust Helio G36 chipset, and the essential 4GB RAM / 128GB combo. It performs well across general applications and even handles some mid-tier games with moderate efficiency.
The 50MP primary camera offers vibrant shots in daylight, while the 8MP front cam covers casual selfies adequately. Yet, users may notice that camera performance softens in dark environments, and the interface can lag slightly if overburdened with simultaneous tasks. Still, for users seeking a feature-complete budget phone, the P55 Pro ranks among the strongest contenders.
🔚 Final Perspective
itel continues to reinforce its reputation by delivering well-rounded smartphones that cater to essential user needs without excessive compromise. While these devices aren’t built for high-end gaming or professional photography, they do provide:
- Respectable display experiences
- Decent day-to-day performance
- Strong battery life
- Fair camera quality for casual use
Minor limitations such as slower processors, occasional UI lag, and modest low-light photography are to be expected in this category — but itel has done well to balance features and value gracefully.
